Our Philosophy
We believe that a website should convey the essence of your brand to visitors, as well as providing the information they’re looking for in an easily navigable manner. Style should not be compromised for usability, nor should it get in the way of a visitor finding what they want immediately.
Wine is sold on the merits of its quality, of course, but the image it conveys is also crucially important. The label of a wine tells a potential customer something about the ideals the winemaker holds. Many winery websites fail to treat their online brand with even a modicum of the respect they afford their labels or signs. What conclusion is an online user to garner from these sub-par websites, except that the winery takes a slipshod approach to the things it creates.
We endeavor to bring the same sensibility to your virtual presence that you demand in the physical manifestations of your product: your wine, your label, your brochures, and your tasting room. Like the experience of wine itself, traversing your website should stimulate the senses and inflame desire.
At the same time, we take care to build your website using the most up-to-date web standards. This ensures that your site displays correctly on a range of operating systems and browsers. It also makes certain that your site will be viewable by those using special tools for visual impairment, and that older users with less-than-ideal sight have the option to increase text size for ease of use.
When building an online storefront, our goal is to create an experience for the user that feels as safe and comfortable as purchasing wine from a store or mail-order catalog. Security is a priority, as is an intuitive and easy-to-use interface. We understand that any point of confusion or frustration can translate into a missed sale, and we minimize all possibility of this occurring.
Our philosophy is that a website should be beautiful and usable, while reflecting the design aesthetic and ideals you as a winery embody. We view ourselves as translators — helping to turn something you have already created in the real world into a virtual manifestation of that whole.